Privacy Policy

Effective Date: November 2025
Company: It Is What It Is Fitness LLC
Address: 2500 Dallas Hwy Ste 202/5180, Marietta, GA 30064
Email: itiswhatitisfitness@gmail.com

1. Introduction

At It Is What It Is Fitness LLC (“we,” “our,” or “us”), your privacy matters. We value the trust you place in us and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information when you visit our website, purchase memberships, or interact with our services.

By using our website or services, you agree to this Privacy Policy.

2. Information We Collect

We may collect the following types of information from you:

  • Personal Information: Name, email address, phone number, billing information, and payment details when you purchase a membership or communicate with us.

  • Account Information: Login credentials or passwords if you create an account on our website.

  • Voluntary Information: Any information you choose to provide through contact forms, emails, or surveys.

We do not currently use tracking or analytics tools (such as Google Analytics or Facebook Pixel).

3. How We Use Your Information

We may use your information to:

  • Create and manage your account or membership.

  • Process payments securely through trusted payment processors.

  • Send you confirmations, updates, and customer service messages.

  • Notify you of new fitness content, challenges, or updates (if you’ve opted in).

  • Improve our website, services, and member experience.

We will never sell or rent your personal information.

4. Payment Processing

We use secure third-party payment processors (such as Stripe, PayPal, or similar services).
Your full credit card details are not stored on our servers. Payments are encrypted and handled through the processor’s secure systems.

5. Cookies and Tracking

Our website currently does not use cookies or tracking tools.
However, we may add trusted analytics or advertising tools in the future (such as Google Analytics, Facebook Pixel, or similar) to help us understand website traffic and improve our services.

If and when we use these tools:

  • They may collect anonymous information such as pages visited, time spent, and device type.

  • You will be notified, and this Privacy Policy will be updated to explain how those tools work and how you can manage your cookie preferences.

6. How We Protect Your Information

We take reasonable steps to protect your data using SSL encryption and secure website hosting.
Only authorized personnel have access to member information as needed to perform business operations.

7. Your Rights

You have the right to:

  • Access and review your personal information.

  • Request correction or deletion of your data.

  • Opt out of promotional emails at any time by replying “unsubscribe” or using the unsubscribe link in our messages.

To make a request, email us at itiswhatitisfitness@gmail.com.

8. Sharing Information

We do not share your information with third parties, except:

  • With trusted partners who help operate our website or process payments (under confidentiality agreements).

  • If required by law or to protect the safety of our members, property, or rights.

9. Links to Other Websites

Our website may include links to other fitness, wellness, or partner websites. We are not responsible for the privacy practices of other sites. Please review their policies when you visit them.

10. Updates to This Policy

We may update this Privacy Policy occasionally. Updates will be posted on this page with a revised “Effective Date.” Continued use of our website after any update means you accept those changes.

11. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us at:
📧 itiswhatitisfitness@gmail.com
📍 It Is What It Is Fitness LLC
2500 Dallas Hwy Ste 202/5180, Marietta, GA 30064.